Value added lost

We can develop the best product and services in the world. But, among many other issues, we must be aware of two critical things:

1) Online products and services change fast because of their environment;
2) People who create product and services are not the ones communicating its existence to the market.

The consequences of these two facts are:

1) Flexibility and adaptation are required more than ever;
2) People who create must be involved in the communication of the product and services to the audience.

So, for the first subject, we need people who learn fast, who understand perfectly what they are working with, who can assess the needs of the users and are able to match them in seconds. But if they don’t match, then they should be prepared to offer a solution based on our know how and skills. And latest, they should be capable of giving the correct feedback so we can adapt fast to changes.

And for the second concern, we should involve developers and managers in building, and continuously adapting, the correct messages about our products and services. We should all become story tellers of our products because stories can be, just by themselves, a hundred times more fascinating than a flyer.